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- Develop your positiioning action plan - What's your position - The first step in positioning: Know your competition - The benefits of Masterminding - Effective writing: Just say what you mean - Three secrets to a powerful brand - How to get to know your ideal customer - How to get customers to recommend you - How to get customers to feel emotional about your organization - How good branding engages the brain - MRIs prove strong brands impact brain activity - Talk to the brain with your marketing - Marketing New Year's UN-resolutions: three things to resolve NOT to do in 2008 - How to get fast action with direct response - 3 Simple secrets to building customer relationships - How to brand like the founding fathers - Marketing with integrity / Five ways your company can use blogs / More caregivers suing employers / Restaurants add wireless internet - The benefits of business blogging / Know your website's "bounce rate" / Employer to fine unhealthy workers / Takeout takes off - Customer evangelism: Get customers to enthusiastically promote your company / Marketing in virtual worlds? Maybe not. / "Informal organization" critical to a company's success / Going green - How to get prospects to say, "That's interesting, tell me more." / Build your brand by becoming a trusted resource / Interns want to learn / Starbucks' competitors boost amenities and expand menus - A simple process to help find your brand essence / Delegate the important stuff / Get your customers complaining / Vegetarian restaurants on the rise - Marketing process solves common ongoing marketing problems / Marketing via tires and tamales / Training approaches: Pros and cons / Fast casual restaurants market to kids - Capturing attention / March Madness lessons for email marketers / Spend more on healthcare now to save later / McDonald's backers to Prince Charles: "burger off" - Building consensus internatlly: Avoiding the pitfalls when implementing major marketing initiatives / "Plaid" branding / Different generations, different communication / Beer hall trend heats up - How to get buy-in for important marketing and branding initiatives / Quickserve breakfast is heating up / Top trends that will change business / Expand your repertoire with a corporate blog - Why worry about branding? / Gen-Y drives foodservice trend / The vanishing holiday bonus / Brands and brainwaves - Creating successful viral marketing / Professional proofreaders make you look good / Getting the most out of millennial workers / Elements of successful organizational communication / Dishing it up at cereal cafes / Scrambling to adjust to FDA warnings - SPECIAL REPORT: Beehiving: What the trend means for communicators