Libbey has been a respected provider of glassware since 1818, but the Libbey Foodservice brand had become fragmented after the acquisition of several major complementing tableware companies. The brand needed to encompass the various strengths the new product lines brought to Libbey, while staying flexible enough to allow the equity of the individual brands to remain intact.

We rebranded the group of foodservice companies with brand messages and elements that represent the expanded Libbey Foodservice. A brand roadmap was also created to ensure consistency throughout Libbey's Foodservice communications.

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