DYS provides education and support to children with diabetes, their families, and the greater Northwest Ohio/Southeast Michigan community. DYS was facing a funding crisis - a major program, the much-needed day camp for 6- to 9-year olds, had already been discontinued and other programs were in jeopardy if the organization could not raise significant funds immediately. A "friendraiser" was organized to spread the word about the program and recruit volunteers and potential board members to assist in raising the necessary funds.

We branded the "Sugar Buzz" event, and in only four weeks, produced invitations, tickets, fliers, signage, information cards, name badges, posters, water bottle labels, and a video telling the DYS story in the kids' own words - a powerful testimony to the value of the program.

Lots of "buzz" was produced at the Sugar Buzz, as people stepped forward to offer their time, talents, and dollars to the program, after becoming aware of the need and the great service provided by DYS.

View DYS video

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