Hi [fname],

Did you ever take on a really big project, a project that challenged you, stretched you, excited you, touched your soul, and was a once-in-a-lifetime opportunity?

We’ve got one of those projects in our shop at this moment, and if you got my email from last week, you know what it is: we’re working hand-in-hand as partner and marketing/PR agency with The Buckeye Real Estate Group for an episode of Extreme Makeover: Home Edition!

The deserving Toledo family will be announced next Sunday, September 7, with demolition and construction happening that following week. Ty Pennington and his crew of designers will help our community call for the bus driver to “Move that bus!” on September 14.

All of this surreal activity got me to thinking about the characteristics a team needs to have in order to successfully navigate through such unfamiliar waters, especially when the stakes are so high and the deadline is so tight.

With best wishes of success for you,


Marcia E. Hoeck, President, Hoeck Associates, Inc.

When we got the call to help with the Extreme Makeover: Home Edition project, I had just begun my month-long semi-sabbatical on Pelee Island in the middle of Lake Erie. While only five hours from my office in Toledo by ferry boat and car, Pelee Island is officially designated as a “remote” location — a point proven by the FedEx overnight delivery from my pharmacy that took eight days to get there. I was available to my staff by phone and email, but wasn’t much help for the day-to-day, in-the-trenches management of this huge undertaking.

My staff dug in and whipped this project into shape like you wouldn’t believe. Their ability to work together to do what needs to be done is almost astounding, even to me. They didn’t need to be supervised. They are all leaders in their own right, and have the ability to work smoothly together, like a well-oiled machine, for the success of the project and the good of the company.

My company has a solid culture of interdependence, and we rely heavily on it when we need to get a large amount of work through our shop with efficiency and excellence.

Build a culture of interdependence
At first blush, it sounds like a good idea to hire people who are self-motivated and can work independently, rather than interdependently, and I’ll agree those are good qualities to have. But the temptation with employees like these, for managers, is to put them at a desk and just let them do the job, thinking, “Good, that’s one less thing I have to worry about.” Leaving employees to manage themselves can get you into trouble over time, in more ways than one.

First, all employees need direction and feedback, no matter how self-motivated and able to work independently they are. I’ve yet to meet an employee who wants to be left entirely alone unless he was up to no good. (And I’ve had a few of those, too.)

Second, people who prefer to work on their own may not be good team players. An interdependent team knows the value of working together for the good of the company or team versus gaining glory for themselves. The tactics used for building a culture of interdependence can help teams to rely on each other, which can alleviate all the craziness of problems like withholding of information, sabotage, cliques, prima donnas, and a raft of other tricks that people resort to when they don’t feel valued as part of a team.

Interdependent teams are teams you can count on when things really get challenging — like they are for my group right now. No one is concerned about their place in the pecking order, and everything just gets handled. Go ahead, ask any member of my staff if they feel valued as part of the team. On second thought, better wait until our Extreme Makeover build is complete — we’re too busy working interdependently right now!

For more on team building, see my special report, “From Problem Team to Money-Making Machine.”

Did you find this article useful? Why not forward to a friend or colleague?

Workshop recordings available!
Did you miss our one-day Creating Customer Connections workshop in Phoenix? Or do you want to listen to the learnings of the day again? It’s been proven that repeated listening of material helps in recall and assimilation of major insights. Recordings and transcripts of the session are available now.

Freebie teleclasses!
Creating Customer Connections, part 1 listen here
This free information-packed introductory audio class highlights my 3 best personal recommendations for jump-starting powerful connections with your customers — to bring you more sales. Discussion includes how people buy and how you can use the information to market your company, how to use your values to uncover your organization’s character and personality, how that works to attract customers, and more. Listen on your computer or download to your iPod now. Click here to access recording.

Creating Customer Connections, part 2 listen here
This is the 2nd call in the two-call series. This call picks up where the first call left off, with information you can use immediately to grow your business and connect with customers. Discussion includes how branding takes advantage of the natural way our brain works, the ROI of branding, how to ditch your elevator speech forever and have meaningful conversations with customers instead, and more. Click here to access recording.

Did you catch me on the radio? listen to the interview here
I was recently interviewed on “The Wealth Spa Radio Show” on the Voice of America Business Channel. My show aired July 30, and my topic was “The 3 Biggest Mistakes You Make with Employees that are Costing You Money.” If you’ve worked with my staff, you know why I’ve often been asked about my “formula” for retaining and engaging employees. Get my Special Report.


The Creating Customer Connections self-study system

Become more visible to the right customers, connect emotionally with them in order to gain their trust, loyalty, and advocacy, and overcome their price concerns — so you can make more sales. Click here for more information

Interested in our HA blog?

Be sure to check out our blog at www.hoeckblog.com/meaningfulmarketing.

The truth is that good products, good customer service, and caring about your customers are not enough. You need a point of differentiation that is unique to your business that your competitors can’t also claim. If you are authentically “you,” that’s something no other organization can be. And it won’t change or become obsolete with the next trend that comes down the pike.

As a strategic marketing and branding firm, we’ve been working with companies of all sizes since 1984, helping to develop and position brands and market products and services. We became frustrated with the traditional marketing and branding firm approach to branding, and knew our clients were, too. We needed a better way to make sure we were hitting the mark for our clients, and looked for ways to develop brand strategies that not only “fit” our clients and created powerful connections with their customers, but also strategies that could be executed efficiently and economically.

Ready to get started? Email me or call me at 419-472-8808, and let’s talk about your organization’s needs.

ABOUT HOECK ASSOCIATES
Hoeck Associates is a leading strategic branding and marketing firm. We believe that instead of focusing so much on promoting products and services, organizations need to start revealing more about “who” they are as an organization and how that relates to the product or service, so that customers can connect with them on an emotional level. Hoeck Associates offers marketing communications and branding services, free reports, and other resources to organizations that want to connect with customers on an emotional level in order to gain a competitive advantage. Learn more now at www.hoeck.net or contact Marcia Hoeck at 419-472-8808.

 

Free Special Reports:

 Neuromarketing

 Developing Brands that Connect / Part 1: Finding Your Brand Values