Hi [fname],

I just got back from Alexandria Brown’s Online Success Blueprint Workshop in LA where I spent three days filling my head with online marketing strategies, social networking tips, advice on attracting attention from search engines, information product and program how-to’s, teleseminar and webinar techniques, and major mindset adjustments. It was intense, and I loved every minute of it! Ali is an incredible marketer who inspired 500 entrepreneurs during those few days to step into their power, dream big deams, and get things done.

Thus inspired, I've stepped up the schedule for something I've been working on...

Get ready for something big!
I’ve got something up my sleeve that I know you’re going to like — but I can’t tell you exactly what it is yet. All I can say is that it’ll be ready soon, and it’s big!

Stay tuned, you’ll be the first to know when it’s ready to launch!

With best wishes of success for you,


Marcia E. Hoeck, President, Hoeck Associates, Inc.

Recently, the H.A! gang spent some time coming up with a list of qualities and characteristics we find in our most desirable clients. Clients who have these characteristics are those we work the best with, for the longest and most mutually satisfying relationships — we just "click." We may still work with clients who don’t match all of these traits, but when prospecting, this list helps us narrow down the types of companies and people we’re looking for. When we find them, we know the relationship will be terrific, the work will be the best it can be, and everyone involved will benefit.

Here’s the list — how do you measure up?

Our Perfect Customer
1. Values relationships
2. Values strategic thinking
3. Is responsive
4. Trusts us
5. Is collaborative
6. Likes us, and we like them
7. Has happy, positive energy
8. Knows who they are
9. Is committed to their business
10. Is a stakeholder or decision maker in the company
11. Is decisive
12. Is our intellectual peer
13. Is someone we respect
14. Is honest and truthful
15. Has integrity
16. Is reliable
17. Is a knowledgeable consumer of our services
18. Isn’t more important to us than we are to them
19. Plans ahead
20. Is organized
21. Is appreciative
22. Trusts that we have their best interest at heart
23. Values time, both theirs and ours
24. Has us in mind as the choice for future additional services
25. Is comfortable around us, and we can be ourselves around them
26. Is open to learning and new ideas
27. Does not involve us in their internal politics
28. Respects our work hours
29. Provides “perfect referrals”
30. Can remain calm under pressure
31. Has a sense of humor
32. Has realistic expectations about what can be achieved and by when
33. Is financially successful
34. Feels paying us is an investment in their success
35. Is willing to pay us for our experience
36. Provides us with an equal energy exchange
37. Pays their bills on time
38. Does not ask for spec work
39. Finds value in paying our full fee, does not ask for discounts

Have you measured your customers/clients against a set of standards? Would a list like this work for you?

Did you find this article useful? Why not forward to a friend or colleague?

Would you like to run this article in your newsletter or ezine? You may, as long as you run it along with this attribute paragraph, in its entirety:

Marcia Hoeck is president of Hoeck Associates, a leading strategic branding and marketing firm. Get her free special report, "5 Things You Must Stop Doing That Damage Your Brand" at http://www.hoeck.net

 

Become more visible to the right customers, connect emotionally with them in order to gain their trust, loyalty, and advocacy, and overcome their price concerns — so you can make more sales.

The Creating Customer Connections self-study system

Instead of focusing so much on promoting products and services, your organization needs to start revealing more about “who” you are as an organization and how that relates to the product or service, so that customers can connect with you on an emotional level. The best known brands with the most loyal customers share their authentic characters and personalities with their customers, creating raving fans, standing out in the marketplace, and demanding premium prices. Click here for more information.

Freebie teleclasses!
Creating Customer Connections, part 1
This free information-packed introductory audio class highlights my 3 best personal recommendations for jump-starting powerful connections with your customers — to bring you more sales. Click here to access recording.

Creating Customer Connections, part 2
This is the 2nd call in the two-call series. Click here to access recording.


Did you catch me on the radio?
listen to the interview here
“The 3 Biggest Mistakes You Make with Employees that are Costing You Money.” If you’ve worked with my staff, you know why I’ve often been asked about my “formula” for retaining and engaging employees. Get my Special Report.

Interested in back issues of Marketing Tips?
All of our past articles are archived at www.hoeck.net/specialreportsandarticles.htm.
Be sure to check out our blog at www.hoeckblog.com/meaningfulmarketing.


The truth is that good products, good customer service, and caring about your customers are not enough. You need a point of differentiation that is unique to your business that your competitors can’t also claim. If you are authentically “you,” that’s something no other organization can be. And it won’t change or become obsolete with the next trend that comes down the pike.

As a strategic marketing and branding firm, we’ve been working with companies of all sizes since 1984, helping to develop and position brands and market products and services. We became frustrated with the traditional marketing and branding firm approach to branding, and knew our clients were, too. We needed a better way to make sure we were hitting the mark for our clients, and looked for ways to develop brand strategies that not only “fit” our clients and created powerful connections with their customers, but also strategies that could be executed efficiently and economically.

Ready to get started? Email me or call me at 419-472-8808, and let’s talk about your organization’s needs. For more information on branding, see our special reports.

ABOUT HOECK ASSOCIATES
Hoeck Associates is a leading strategic branding and marketing firm. We believe that instead of focusing so much on promoting products and services, organizations need to start revealing more about “who” they are as an organization and how that relates to the product or service, so that customers can connect with them on an emotional level. Hoeck Associates offers marketing communications and branding services, free reports, and other resources to organizations that want to connect with customers on an emotional level in order to gain a competitive advantage. Learn more now at www.hoeck.net or contact Marcia Hoeck at 419-472-8808.

 

Free Special Reports:

 Neuromarketing

 Developing Brands that Connect / Part 1: Finding Your Brand Values

 

>> Click here for a full list of special reports